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Technical University of Munich
Technical University of Munich

TUM School of Management

Chair of Strategy and Organization

Prof. Dr. Isabell Welpe

- Strategy and business models in the field of interdisciplinary energy storage research.
- Development of use cases, taking into account economic and regulatory framework conditions, in which stationary storage can be used in an economically useful way.
- Innovation and market introduction strategies by reducing costs and increasing customers' willingness to pay for sustainable products or services.

Website: Research at CSO
Contact: Dr. Ilse Hagerer

  • Müller, S. C., & Welpe, I. M.: Digitale Welt. In: Verbraucherwissenschaften– Grundlagen und Cases. Springer, 2017, 261-277 more…
  • Müller, S. C., Böhm, M., Schröer, M., Bakhirev, A., Baiasu, B. C., Krcmar, H., & Welpe, I. M.: Geschäftsmodelle in der digitalen Wirtschaft. Studien zum deutschen Innovationssystem. EFI, 2016 more…
  • Müller, S. C., Böhm, M., Krcmar, H., & Welpe, I. M.: Machbarkeitsstudie: Geschäftsmodelle in der digitalen Wirtschaft. Studien zum deutschen Innovationssystem. EFI, 2016 more…
  • Mueller, Simon C.; Sandner, Philipp G.; Welpe, Isabell M.: Monitoring innovation in electrochemical energy storage technologies: A patent-based approach. Applied Energy 137, 2015, 537-544 more…

Contact

Chair of Strategy and Organization
Prof. Dr. Isabell Welpe

Contact Person

Dr. Ilse Hagerer

Tel.:  +49-(0)89-289-24811

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